Franchise Advisory Services  ·  Initial Consultation Always Free  ·  No Junior Consultants Just Eddie
Independent Franchise Advisor  ·  Serving Franchisees Nationwide

Before you sign
get expert insight
every time.

Eddie Sturgeon, Trusted Franchise Advisors
Eddie Sturgeon
Principal Owner · Trusted Franchise Advisors

After almost 20 years in the real estate franchising industry, achieving #1 in the world in franchise sales with what was then the largest real estate franchisor, Eddie later moved into an executive role growing a young brand into the fastest growing and then number one overall franchisor as named by both Franchise Times and Entrepreneur Magazine - from just over 50 offices to over 500 in 20 countries. There is not much Eddie has not seen. And now he is exclusively in your corner.

Trusted Franchise Advisors exists because there was a gap. Franchisees were signing agreements and walking into renewals without anyone truly in their corner. Eddie spent nearly two decades on the other side of that table. He knows the Franchise Disclosure Document section by section, knows what can be negotiated and what cannot, and knows exactly where franchisees leave money on the table especially at renewal.

There are no employees and no junior consultants. When you call or email, Eddie answers. If you are looking at a franchise for the first time, or in the process of renewing an existing franchise, Eddie has a unique insight he is ready to share and is ready to be in your corner. The initial consultation will not cost you a cent and whether you speak for five minutes or an hour, you will walk away knowing exactly where you stand.

“When you hang up after that first call, you’ll say: that was not what I expected in a good way.”

Eddie is ready to talk. If you are evaluating a new franchise or your renewal window is approaching, reach out today. The conversation is free. The insight is hard to find anywhere else.

Two Situations. One Advisor Who Has Seen Everything.

Where Eddie can help you most.

01
Before You Sign

You’re reading a document written by their attorneys.

Independent FDD review, section by section. Contract negotiation guidance what can change, what can’t, and where you have leverage. Evaluating alternatives so you’re comparing, not just accepting. Applies to real estate and every other franchise sector.

02
At Renewal The 6-Month Window

Don’t just sign Realign.

Most franchisees don’t know the franchisor contacts them slightly before the final 6 months because that’s when you can talk to anyone. That window is your moment of maximum leverage. Successful franchisees have saved six figures over a renewal term. Eddie helps you get there.

600+
Franchises awarded over career
#1
Worldwide with largest RE franchisor
20
Countries reached growing one brand
$0
Cost for initial consultation, always
Industry Leaders Speak

What the leaders
of this industry
say about Eddie.

These are not casual endorsements. These are people who spent years watching Eddie operate at the highest level of franchise sales and leadership - and what they say is worth reading carefully.

I have known Eddie for several years, having worked with him in the franchise sales department for RE/MAX. Eddie has the unique ability to guide candidates through a complex process while always maintaining his focus on their needs, wants and challenges. It’s never about him; it’s always about the client! He is an exceptional professional: hard working, ethical, caring and passionate about the brand he represents. He is a joy to work with!

Diana Wall Global Growth & Strategic Partnerships | International Licensing & Expansion | Douglas Elliman | Luxury Real Estate
Resources & Insights

Know before you sign.

Practical guides, timelines and insider knowledge for franchisees - whether you’re evaluating your first opportunity or approaching a renewal. Full articles coming soon.

Guide

The FDD: What Every Section Actually Means

A plain-English walkthrough of the 23 items in a Franchise Disclosure Document - and which ones most franchisees skip at their own risk.

Coming Soon
Strategy

The 6-Month Renewal Window: Your Moment of Leverage

Why the window just before your final six months is the single most important moment in your franchise relationship - and how to use it.

Coming Soon
Checklist

10 Questions to Ask Before Signing Any Franchise Agreement

The questions franchisors hope you won’t ask - and the answers that should change your decision.

Coming Soon
FAQ

Questions people ask before they call.

We provide independent, expert guidance to franchisees - both people evaluating a new franchise and existing franchisees approaching renewal. Unlike franchise brokers who are paid by franchisors, Eddie works exclusively for you. There is no conflict of interest and no commission. You get honest, experienced advice from someone who has spent 20 years on the other side of the table.

The initial consultation is always free - no exceptions, no time limit. Whether you talk for 15 minutes or an hour, there is no charge. If you decide to engage Eddie for ongoing advisory work, that is discussed transparently at that point. But the first call costs you nothing except your time.

Absolutely. While Eddie’s background is in real estate franchising, the structure of franchise agreements, FDD documents, and renewal leverage applies across every sector - food & beverage, fitness, home services, retail, and more. The principles of what to negotiate and when are universal.

It is almost never too late, but timing matters. The ideal window is the period just before your final six months, when you still have the legal right to consult with outside parties. If you are already inside that window, call immediately - there may still be significant leverage available depending on where you are in the process.

No, and the difference matters. An attorney reviews documents for legal risk. Eddie brings 20 years of franchise operations and sales experience - he understands what is actually negotiable in practice, what franchisors will and won’t move on, and what the real-world implications of specific clauses look like after signing. The two are complementary, not interchangeable.

Franchise Advisory Services

One call changes everything.

No obligation. No sales pitch. No junior consultants. Just an honest conversation with someone who has been on both sides of this table for over 20 years.

843-614-7779 Eddie.tfadvisors@gmail.com callmebeforeyousign.com
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